Released on = October 25, 2006, 10:50 am

Press Release Author = Mary French

Industry = Real Estate

Press Release Summary = Deke and Diane now use the latest version of IDX Broker to
display and completely integrate Multiple Listing Service (MLS) listings on their
personal website.

Press Release Body = EUGENE, ORE. - Eugene based IDX, Inc. today announced the
addition of Frank Howard Allen Realtors' Deke Dekay and Diane Harris to its suite of
real estate based search applications online. Deke and Diane now use the latest
version of IDX Broker to display and completely integrate Multiple Listing Service
(MLS) listings on their personal website. This allows them to retain leads generated
from direct traffic, rather than losing out to the listing broker through the use of
traditional framed MLS search tools.

The IDX Broker application provides agents, brokers and other real estate
professionals with the tools needed to create a competitive advantage in a growing
real estate market.

The objective in developing a website with an integrated MLS data feed was to
generate new leads at a low cost for the client. With automatic email announcements,
custom client home views, and advanced admin and integration controls, Deke and
Diane's clients now have access to the entire MLS listing database on their website.
As members of California's BAREIS MLS, Deke and Diane's clients can search the MLS
quickly and easily using IDX search tools.

Additional benefits of using IDX Broker Pro include the ability to automatically
create featured listing pages, check the status of new MLS listings and generate
automatic emails 24/7.

About Deke Dekay
With over 25 years of real estate experience, Deke Dekay specializes in Sonoma
County residential property, county property and land. Deke is also an expert in
research, finance and creative problem solving and is dedicated to helping all his
clients meet their real estate goals.

About Diane Harris
As past director of the California Association of Realtors, Diane Harris is a
Certified Residential Specialist and an Accredited Buyer's Representative. Diane
uses her 11 years of real estate experience to help all her clients successfully
achieve their real estate dreams.


About IDX, Inc.
Headquartered in Eugene, Oregon, IDX, Inc. is a leading provider of web-based
applications for real estate professionals throughout the U.S. IDX, Inc. offers two
primary applications: IDX Broker and SLM Pro. IDX Broker allows individual real
estate agents and brokers to integrate listings from their Multiple Listing Service
(MLS) seamlessly into their own real estate website. This integrated IDX data feed
allows agents and brokers to generate and manage leads online from all listings in
their respective area of specialty. SLM Pro is a Sponsored Listings Management
marketing program that assists businesses with the complex task of creating and
managing a dynamic online marketing plan. SLM Pro uses a unique approach to online
ad placement that maximizes the overall reach of a user's website, while delivering
relevant and targeted traffic efficiently. For more information about IDX, Inc.
services and products, please visit http://www.idxbroker.com or call (800)421-9668.



Web Site = http://www.idxbroker.com

Contact Details = IDX, Incorporated
PO Box 71866
Eugene, OR 97401

Toll Free: (866) 892-2133
Phone: (541) 343-3912
Fax: (541) 343-3915
Web: www.idxbroker.com